The global garment and apparel industry is driven by fashion. This
means that the industry manufactures products for its customers,
based on the current trends. Leading players have to make continuous
changes in designs, styles, fabric used and colors in all the
Companies in this industry also have to provide innovative
solutions to remain competitive and retain their customers. They
have to make products that match both fashion and utility
requirements of the customers.
Cost of the garments is also quite important for ensuring success.
There is a lot of pressure on margins, due to frequent changes in
fashion, seasonality of demand. Therefore, companies must lower the
product development costs.