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The global garment and apparel industry is driven by fashion. This means that the industry manufactures products for its customers, based on the current trends. Leading players have to make continuous changes in designs, styles, fabric used and colors in all the offerings.
Companies in this industry also have to provide innovative solutions to remain competitive and retain their customers. They have to make products that match both fashion and utility requirements of the customers.
Cost of the garments is also quite important for ensuring success. There is a lot of pressure on margins, due to frequent changes in fashion, seasonality of demand. Therefore, companies must lower the product development costs.
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